Prior to each talk each participant receives a selection of images from the artist’s archive and further derivative words, which serve as a personal visual and lateral response to the keyword. At the end of the clandestine talk, the artist invites each participant to provide further words and images and these are continuously uploaded to the Thinking Head website. Participants, as well as those selected but unable to attend, are asked to submit a written text, either written by them or by another author, that they deem pertinent to one of the project’s 50 words. The texts contribute to the project as though they were the transcription of the thoughts of the Thinking Head and are archived within the DISTRACTION subdivision of the head on the website.